Private hotel business. How to start a hotel business: a business plan, useful tips. Mini-hotel is

Opening a mini hotel is a good business idea for entrepreneurs who have good management skills, are able to organize work competently and reduce unnecessary expenses. The appeal of this idea lies in the fact that people are constantly in need of hotel services, even during the economic crisis. Only the focus of demand is changing from luxury to standard or economy. In this article, we present a detailed mini-hotel business plan that will help you organize your work properly, calculate the profitability and payback of the business, conduct a SWOT analysis and build a competent marketing strategy.

In order to immediately determine the format of the business, it should be stipulated that the number of rooms in a mini hotel, according to GOST, should be within 3-15 rooms. At the same time, business can be implemented in several directions at once. This includes the creation of youth hostels and the opening of cozy family hotels. A 15-room hotel, which will attract the attention of business travelers and tourists, will be much more expensive for a novice businessman.

GOST also regulates the placement of a mini hotel only in a separate building with its own entrance. You may need an emergency exit - these moments will already be set by the Fire Inspectorate.

Mini hotel can be located only in the non-residential fund.

Despite the economic instability in the country, the demand for hotel services has not fallen. Today, preference is given not to luxury hotels, but to practical and inexpensive mini-hotels that can offer quality service at an affordable price.

Let's dwell on the main points that you should pay attention to in order to launch a successful project.

The implementation of any project is preceded by a stage of careful planning. No matter how original and relevant the business idea is, without strategic planning, analysis of the competitive environment, market capacity, it is impossible to launch a project.

The hotel business is associated with large investments and, perhaps, it will not be possible to manage without the assistance of investors. On the other hand, the profit from this business promises to be large.

A business plan will allow you to build a strategy for the actions that are necessary for the successful implementation of the idea.

The document must:

• justify the relevance of the idea;
• perform an analysis of the environment in which the business will develop;
• calculate additional sources of financing;
• create a schedule for completing tasks.

Evaluation of a business idea: pros and cons

Before starting to draw up a business plan, let's analyze the advantages and disadvantages of this project, identifying the strengths and weaknesses.

Advantages:

• High demand. In many ways, this aspect depends on the attractiveness of the region and the location of the hotel. Therefore, to choose a place, be guided by an analysis of the competitive environment, study transport accessibility, the location of the bus and railway station, and the presence of attractions near the object.
• Regular customers. With a properly developed marketing strategy and a high level of service, you will be able to occupy your niche in the market and work with regular customers who will promote your hotel through word of mouth for free.
• High income opportunity. Well-organized hotel business, profitable at 30-35% of the settlement. And already at 50% of the settlement, it begins to generate income.

Flaws:

• High competition. Given the stability of this business and the possibility of obtaining high income, many novice businessmen are turning their attention towards opening inexpensive mini hotels. With a properly built strategy and high quality of services, this disadvantage can be leveled.
• Large start-up capital. This business is associated with large financial investments, without which it is impossible to organize a company. Renting a room or purchasing your own property, renovation, purchase of furniture and equipment - all this will require investment.

Where to start - determine the format of the hotel

Before making a cost estimate, you need to determine what size and concept your mini hotel will be.

Starting a business - where to start?

• A small mini hotel is designed for 10-12 people and allows you to create 3-4 separate rooms for overnight stay. Such forms are distinguished by a quiet, comfortable environment and, in comparison with other options, do not require large investments. But in this case, one should not expect a large income.
• The average size of the hotel is designed for 15-20 guests.
• If you decide to open a hotel with 15 rooms and the possibility of simultaneously receiving up to 40 guests, you are in for a big investment. To open such a business, entrepreneurs buy out part of apartment buildings or build separate mansions, originally designed for the hotel business. The disadvantage of this option is a serious investment, plus - the possibility of large profits.

Before opening a mini hotel, it is important to make sure that it will be able to offer its customers all the necessary services.

The range of services largely depends on the chosen target audience, as well as the saturation of the competitive environment.

Standard service includes:

• daily housekeeping;
• wake-up call in the morning at the request of the guests;
• provision of ironing supplies;
• delivery of correspondence;
• change of towels at least once every three days;
• calling an ambulance and providing a first aid kit;
• safe;
• change of bed linen at least once every five days;
• taxi call.

• breakfast in the room;
• sauna;
• billiard room;
• providing access to a computer with Internet access;
• swimming pool.

Market analysis

Given the high competition of this business, it is necessary to clearly define the target audience for which the hotel will be designed.

It can be:

• tourists;
• vacationers;
• people who came for treatment;
• travel allowances;
• romantic clientele.

Each group of people will have their own requirements, so you need to be clear about what category of customers your business is designed for.

Analyze the market and highlight the main players in your region. As a rule, a greater number of hotels are concentrated in places of mass congestion of tourists. But quiet sleeping areas or the entrance to the city are often ignored by businessmen. Calculate the feasibility of placing a mini hotel, depending on the range of services and the selected target audience.

Pay attention to the fact that the location next to the attraction and the mass congestion of tourists largely determines the seasonality of the business.

Pricing

This indicator is significantly influenced by such factors as:

• competitive environment;
• hotel location;
• range of services;
• room category;
• selected target audience.

The average price range of mini hotels ranges from 1400-1800 rubles per day, with breakfast included.

SWOT analysis

To determine the strengths and weaknesses of the business, we will perform a small SWOT analysis.

Strengths of the mini hotel:

• high quality of service;
• high demand;
• design renovation;
• location in the park area;
• additional level of service (breakfast in the room, transfer, laundry).

Weak side:

• large investments;
• lack of parking;
• high competition.

• economic instability in the country;
• emergencies, accidents;
• seasonal demand.

Project features:

• increase in demand;
• powerful advertising;
• offering an additional service.

Production plan

The main production costs include:

• buying real estate (or renting);
• purchase of furniture and equipment;
• room renovation.

organizational plan

The hotel business is in the field of view of the state. To register it, you will need a certain package of documents. As a rule, mini hotels are registered as LLC, which allows them to work on a more favorable taxation scheme.

When contacting the tax office, prepare the following documents:

• passport of a citizen of the Russian Federation;
• receipt of payment of the state fee (800 rubles).
• Application form P21001.

To open a business, you must have the following documents on hand:

• the charter, which will spell out the type of activity of the enterprise;
• current account of the enterprise;
• a receipt confirming the payment of the state duty;
• authorized capital;
• minutes of the meeting of the founders (if required).

To open a hotel, it is necessary to obtain a License, which gives the right to provide public services.

As for the form of taxation, this choice will depend on the scale of the hotel. For a medium-sized business, it is advisable to choose a single tax. In the future, with the development of the project, you can always switch to another form of taxation.

After registering all the primary documents, you need to get a conclusion from the fire inspectorate and the sanitary and epidemiological station that the hotel complies with all legal standards.

In order to obtain such a Conclusion, the following documents must be submitted to the relevant authorities:

• certificate of registration of an individual entrepreneur (or LLC);
• passport of a citizen of the Russian Federation;
• certificate confirming tax registration and taxation form;
• a lease agreement for premises or a document confirming ownership;
• employees' medical records.

Personnel search

An important stage in the opening of a mini-hotel will be the search and selection of personnel. From the level of qualifications, their communication skills and appearance largely depends on the success of the enterprise.

Considering that the mini hotel will work around the clock, the work of the staff will need to be organized in 2-3 shifts.

For the operation of a hotel with 10 rooms, you will need about 5-7 employees. The larger the hotel, the wider the staff, respectively. At the first stages, you can combine managerial functions, as well as the functions of a production manager. However, over time, you will encounter the need to separate them.

The main staff units are:

• Administrator. Given the round-the-clock operation of the hotel, you will need at least two people who will receive guests, keep order, and answer phone calls.
• Maid, whose duties will include cleaning rooms, changing and washing linen, order in the recreation area and in the kitchen.
• Accountant. With a small hotel format, you can find a person who will combine the functions of an accountant and an administrator.

If the range of hotel services is not limited to standard room cleaning, but involves the presence of a sauna, serving breakfast, you will need to hire a cook. However, this type of service can be organized in another way.

It is enough to conclude a partnership agreement with a cafe or restaurant, which is located in the immediate vicinity of the hotel. This will save money on paying for the services of a cook and purchasing equipment for cooking.

Room search

The level of service and the range of services that you can offer to customers largely depend on the right choice of premises.

Pay special attention to the area where the mini-hotel will be located. If there is an industrial area nearby, nightclubs, a market, Railway- all this will significantly reduce the demand for the services of your business and affect pricing.

As for the issue of renting a room or acquiring real estate, the issue of investment and payback should be carefully studied.

Location

The ideal place is the central part of the city, a quiet residential area, the entrance or exit from the city.

Pay attention to the following criteria when selecting a building to buy or rent:

• successful transport interchange;
• attractiveness in terms of the tourist route;
• place for parking;
• quiet cozy area.

Many owners prefer to open mini hotels in the city center, which provides good traffic. The downside of this is only the high price of real estate, which will significantly reduce the payback period.

In addition, there are a number of standards that a mini-hotel must comply with.

You will need to provide:

• constant cold and hot water supply;
• power supply;
• the air temperature in the room is not less than 18.5 degrees;
• television broadcasting;
• ventilation;
• telephone connection.

And if the optimal microclimate of the hotel will help to create household appliances, then you will not be able to influence the noise level, smells.

Experienced owners of the hotel industry are advised to be very careful in choosing the location of the hotel and to come to the place more than once at different times of the day and year in order to correctly determine all the advantages and disadvantages.

Please also pay attention to the requirements for the size and staffing of rooms.

The area of ​​a single room should not be less than 9 square meters.

The area of ​​a double room must not be less than 12 square meters.

For multi-bed rooms, the following calculation applies: base 9 square meters + 6 sq.m. for each guest. The only exceptions are seasonal mini-hotels - in this case, 4.5 square meters can fall on one person.

The staffing of hotel rooms is regulated by GOST as follows:

• bed;
• table;
• chair;
• cabinet;
• a place to store things;
• mirror;
• one lamp (minimum);
• carpet or bedside rug;
• door lock;
• curtains.

Also, upon check-in, each room must have a set of bed linen, a set of towels.

Repair

The success of the hotel depends on the quality and stylish renovation, because this will be the hallmark of the mini hotel. Therefore, this issue must be approached responsibly and not save money on design.

After the completion of the repair and arrangement of furniture, you should take care of other important points in the organization of the hotel business.

You should focus on the following criteria:

• provide customers with drinking water;
• install fire-fighting equipment and purchase fire-fighting equipment;
• provide cleaning of the hotel premises, processing of towels and bed linen;
• ensure the maintenance of cleaning equipment and equipment;
• take care of the maintenance of adjacent territories in proper condition;
• provide waste disposal, as well as protection from various insects and rodents.

When the initial issues are resolved, a suitable room is selected, it's time to start purchasing equipment for work.

When selecting equipment and furniture for a mini-hotel, be guided by the following rules:

• room equipment should not be luxurious, but too cheap furniture is out of place;
• choose durable and comfortable furniture and textiles;
• the ideal option is to purchase special hotel equipment. Depending on the price level and target audience, choose a set from the economy class or luxury category.

Even in a small hotel, everything should be thought out to the smallest detail. The beauty of the interior alone will not attract a client. In a hotel, he needs convenience first and foremost.

• rooms (beds, tables, chairs, TVs, split systems, wardrobes, mirrors);
• laundry (washing machine and dryer);
• reception (bar counter, armchair, coffee table, sofa, chairs for staff;
• means of communication;
• plumbing;

Marketing plan

How you will promote the service in the market must be taken care of long before the hotel is opened. A plan must be drawn up that includes detailed description proposed activities to promote the service.

In this article, we present classic marketing techniques

In order for the mini hotel to become popular and recognizable, it is necessary to choose a sonorous and capacious name for it, and also to create a unique logo. This data is placed on a signboard, business cards, leaflets and any promotional materials.

Important! Instagram, the VK thematic group and the YouTube channel are best suited for promotion.

Financial plan

Calculation of starting investments

• Regional feature.
• Market saturation.
• The quality and level of service of the hotel.

We will give general items of expenditure (with an indication of the average cost in Russia), which cannot be dispensed with when opening a hotel.

• Buying or renting premises. In the first case, you need to have at least 10-20 million rubles. The price will vary greatly depending on the region and the choice of the location of the hotel. Renting a building for 15 rooms will cost 80-100 thousand rubles. Obviously, the acquisition of premises in the property is much more efficient and economical.
• Room renovation. This factor determines the status of the hotel, its category of "star" and is a hallmark. Therefore, a stylish design is indispensable.
• Purchase of furniture, plumbing, household appliances - from 1 million rubles.
• Paperwork will cost about 300 thousand.
• The cost of a marketing company - from 100 thousand.

Monthly costs

For the normal functioning of the business, you will have to make certain injections of funds every month. The costs can be presented as follows:

• employees' wages. Depending on the format of the business, the number of states can be 100 thousand rubles a month.
• payment for utilities is a significant item of expenditure and will amount to approximately 40 thousand rubles a month;
• taxes from 20 thousand rubles;
• consumables - 10 thousand rubles.

Total: 170 thousand rubles.

When determining the pricing policy of your business, carefully analyze the market in your region and the offers of competitors. It is important to understand what exactly competitors include in the standard set of services.

In some mini hotels, the price consists of only one bed with a standard set of services.

Other owners offer extended service, which affects the price. Of course, each of these categories will have its own target audience. You, in order to avoid mistakes and not to overestimate or, on the contrary, not to underestimate the price, you need to clearly calculate the profitability.

The cost of living 1 person / day 1000 rubles, load 80%

20 people * 1500 * 30 days = 600,000 rubles

With a successfully built marketing strategy, good location and high quality of services provided, the profitability of the hotel business ranges from 15 to 75 percent.

The return on investment is 4-5 years.

Additionally, to increase profitability and increase profits, you can implement related services:

• laundry, ironing;
• snacks in vending machines;
• TV, game consoles;
• massage;
• billiards, board games;
• excursion services;
• nutrition;
• transfer, etc.

Important nuances for organizing a mini hotel

In addition to production costs, it is important to take care of the following nuances for opening a mini hotel:

• good security needs to be in place. Do not neglect hiring additional staff (guards) and installing alarms.
• the hotel must provide round-the-clock check-in for guests;
• for catering in hotels, you will need additional permits and codes in the registration documents.

Conclusion

The hotel business, despite high competition and large start-up investments, can bring good profits. It is important to clearly define the target audience, choose the right place and correctly perform pricing.

The high professionalism of the staff, high-quality repairs will become the hallmarks of the hotel and will serve as additional advertising, so the implementation of these points of the plan must be approached with all responsibility.

Video. Business plan for opening a mini hotel

Study the demand for hotel services in your city. If there is a shortage in the economy class sector or the locality does not have a hotel at all, feel free to start organizing a mini hotel. Find out if the city is visited by tourists, business people. You may be near a busy highway.
Learn the nuances of the hotel business and the main risks. The payback of starting investments, which amount to about 15,000,000 rubles, should be expected only after 6 years with a successful course of affairs.

Main risks

The main problem is competition. For mini hotels, small hotels that offer a fundamentally different approach to service are terrible. Your competitors will be the owners of apartments, renting them to visitors through agencies. You will be able to get your customers if you do not strive for super profits and stop at economy class service. It is this sector that is assigned to mini hotels all over the world and has excellent prospects in Russia.
The problem of ensuring a constant flow of guests is also very serious.

If you start in a metropolitan area, you will have clients all year round.
For a resort town, the issue of seasonality is relevant.
In a small or medium-sized settlement, you should think in advance how many guests you can count on.

“Step by step guide on how to open a hostel”

Location

First of all, you should look for a place for a hotel in areas of historical value, or nearby attractions. A business district would also be a good option - business tourism is developing very quickly. Location near the train station or bus station is a promising option if you can provide reliable soundproofing of the rooms.
You can also consider sleeping areas or quiet, cozy outskirts. The proximity of parks and water bodies can be your trump card.

Regardless of the chosen location for creating a mini-hotel, there are several general criteria:
Metro station or other public transport in the immediate vicinity.
Area security.
Developed infrastructure, proximity to shops and cafes.
The presence of a separate entrance for the hotel and round the clock security.

To create a mini hotel, it is not necessary to purchase or build a new building, which requires huge investments. Construction will take several years.
Renting the premises is possible, but draw up a contract for a period of at least 10 years. The costs of redevelopment and other organizational components pay off in at least 6 years.
Buying several apartments on the same landing or communal apartment, floors in a hostel is a great option. Perhaps you can find a large private house that you will convert into a hotel. This option requires significant investments, efforts in finding suitable real estate, negotiations, efforts to transfer housing stock to non-residential stock. But such premises will cost less than building a new one, and eliminates the risk of problems with the landlord in the future.

Equipment

The main equipment of the mini hotel is comfortable beds and other furniture that the traveler will need for a comfortable stay.

Pay special attention to the arrangement of ventilation and emergency exit. Install modern air conditioning and fire extinguishing systems. These requirements are mandatory - otherwise the supervision services will not allow you to open a hotel or will regularly issue fines.

The maximum number of guests in a mini hotel is about 45 people. If possible, try to equip the maximum number of sanitary facilities. High-quality plumbing, sterility and comfort are an extremely important aspect that guests pay close attention to.

If you are organizing a hostel-style hotel, you need a shared kitchen equipped with household appliances and a full set of utensils. Also, you need a rest room with comfortable upholstered furniture, TV, computer and free Internet access. The popularity of the hotel will only increase if you equip a room for playing billiards, a sauna, a small bar, a dining room with free breakfasts and other opportunities for quality rest.

If your hotel will invite a more affluent audience and offer several separate rooms, equip each with a separate bathroom, TV, additional furniture. If you are located in the business district, provide guests with the opportunity to conduct business right in the room, install a computer, provide Internet access.

It is worth considering that families with small children will come to you - prepare cots for the youngest guests.

Reception

The reception desk, comfortable furniture for waiting are just some of the necessary attributes for guests to settle in. Consider all options for contacting you and being able to book a room. The best option would be a multiline phone. Create a website and enter an online room reservation service - this is the way.

There are no trifles in the hotel business. Your employees must be armed to provide guests with a wide variety of services: repair or dry cleaning of clothes, excursions, taxi calls and many others. If you are unable to provide these services on your own, sign contracts with companies that specialize in them.
Personnel

A mini hotel does not require a large staff. You can create a family business. The novice entrepreneur takes on the duties of the director and manager.
Reception should work around the clock. So you need two administrators.
The workload of maids depends on the number of rooms, the season and other factors specific to a particular region. Count on four people to hire and flexible maid service.
If the hotel will have a bar, two bartenders are needed.
Sauna and other additional services also require separate attendants.
To work in a cafe, if you offer food to guests, you need a cook and at least one assistant cook.

Even in the smallest and most democratic hotel, do not try to do everything on your own. Without professional and experienced employees, you will not be able to provide a decent service to customers.
Do not try to save on the wages of employees, but make high demands on them. Hire staff on a competitive basis and with a trial period. Friendliness, professionalism and the desire to create home comfort for guests are the main components of the success of the hotel.

Documents and licenses

When creating an enterprise, you can register as an individual entrepreneur (single owner) or LLC (several partners).
If you will not offer meals to guests, you can choose the type of taxation for renting rooms. If you provide catering services, you can apply for mixed taxation by adding UTII.
To run a hotel business, you do not need a license from Rospromtrest, voluntary certification is enough.
The bar requires a license to sell alcoholic beverages at retail.
The state does not offer any special requirements for the premises in which the mini-hotel is located. But be sure to find out the requirements of fire and sanitary supervision before searching and redevelopment or construction of the premises.

Marketing

Sterile cleanliness, comfort and friendliness of the staff are the main components of success. This is what travelers hope for when choosing a mini hotel. If you can't provide these things to guests, even the most expensive advertising won't help. With the development of the Internet, rumors of shortcomings spread throughout the country instantly.

But the Internet can also be your source of new customers. City forums, travel societies, social networks– your ads should be everywhere.
Do not abandon the old ways of advertising. Banners, stands, or at least posters near train stations, bus stations, cultural centers and city attractions are a must for a small hotel.

Create a unique image for your hotel. You can style it for a certain era, choose an ethnic or ultra-modern direction. The first guests will come because of originality, then everything depends on the quality of service.

Summary

Opening a mini-hotel is difficult. But if you are an expert in this field and are ready to invest heavily with your offspring, patience and hard work will surely bear fruit in the form of customer gratitude and worthy profits.

Not only serious and large investors think about how to organize a hotel business. Private entrepreneurs are also interested in this issue. It would seem that this niche has been occupied for a long time, and there is no place for beginners in it.

However, this opinion is erroneous. With the right approach and with minimal risks, in a couple of years you can not only recoup the costs, but also start earning income, and a stable one at that. We will show you how to organize a hotel business.

Hotel or hotel?

Today, these terms are considered synonymous. There is, of course, a lot in common. But there are also differences. The word "hotel" itself comes from the Russian "guest". For those passing by, simple houses were built where one could spend the night. The facilities there were minimal (only everything needed).

The word “hotel” is interpreted similarly, only the origin here is no longer Russian, but Latin. The original “hospes” (guest) has changed, thanks to the French, into a more harmonious “hotel” (hotel).

Actually, there are no significant differences in the dictionaries. However, it is believed that the hotel, unlike the hotel, is more comfortable and has an expanded range of services. However, these differences do not affect Russia. In the classification of hotels in the Russian Federation, the concept of "hotel" is not used at all. However, GOST requires the presence of at least ten rooms in the premises for temporary residence. The characteristics and completeness of services reflects the number of "stars" (minimum - one, maximum - five).

Mini-hotels

The opportunity to buy an already promoted business is not available to everyone. And the purchase of land along with the construction will cost millions. In search of a way out, many will surely mature the question: “Is it possible to equip your own apartment with a hotel?”

Here, as in every coin (or, if you like, a medal), there are two sides. It turns out that about half of the hotel business is made up of unofficial (unregistered and unregistered properly) private mini-hotels. People are forced to go into the shadows due to bureaucratic problems that arise during legal registrations.

The root of the "gray" scheme lies in official surrender apartments for rent. The owner of the premises saves a certain sum on legal registration and thereby reduces the cost of taxation. This is a plus. Now for the downside. Responsibility to the tax has not been canceled. And therefore, in case of revealing the fact (s) of tax evasion, you will have to answer.

And these are penalties (at least). Also, if you own a gray hotel, you won't be able to advertise. We are not talking about the assignment of “classiness” (“stardom”) at all. The client base, as a rule, consists of regular visitors or guests recommended by them.

The reason for the popularity of small hotels

So why, being in the shadows, is a small hotel so popular? Why do some entrepreneurs, even before starting a hotel business, try to look for roundabout ways?

It turns out that the whole point is the imperfection of the law, according to which it is not forbidden to equip an apartment for a hotel. That is why law enforcement agencies are quite loyal to such a business.

And jurisprudence confirms this. As an example, consider the claim of a citizen who demanded compensation for damage caused by severe flooding of her apartment.

The owner of the "apartment-hotel" was listed as the culprit. At the same time, a complaint was filed with the prosecutor's office. It would seem that illegal activity has been proven. However, after the owner of the hotel compensated for the damage, the proceedings were immediately terminated. The complaint sent to the prosecutor's office was not satisfied, because "a contract for commercial employment was concluded" and "there are no violations of the law."

Which apartment can become a mini-hotel?

Here it is worth referring to the housing code of the Russian Federation. According to the letter of the Law, the apartment, which is planned to be equipped as a hotel (hotel), should be located only on the first floor (or on the second, if there are non-residential premises under it). A separate entrance is required.

It is worth remembering the requirements established for mini-hotels, fixed by SNP and GOSTs, in particular GOST 51185-98. As you can imagine, there are many pitfalls. That is why there are so many mini-hotels that appear in advertisements as "apartments for rent", nothing more. For some, this option will be fine. But legalization will provide more benefits, including the ability to openly advertise services and attract the attention of a large number of potential customers.

Organization

Based on the above, we conclude: it is better to have a transparent business, the hotel must be officially registered! Where to begin? Let's say you have a room that meets all the requirements of GOST. Now you need to think about redevelopment, transfer to non-residential premises, the need to register an individual entrepreneur. We provide an explanation of these concepts and a detailed description of further actions below.

redevelopment

Among the first issues that will have to be faced will be redevelopment with formalization. The apartment will have to be transferred to a non-residential fund. They will require coordination of changes in the facade, reconstruction of premises, equipment of separate entrances.

It will be possible to obtain a work permit if there is a package of documents, including a copy of the floor plans (issued by the BTI), property documents, permission for changes (copies). Redevelopment can be carried out only by those companies that can guarantee the coordination of absolutely all work. They will subsequently make changes to the plan and sign the act.

What is required to convert a residential property to a non-residential one? Here you need to rely on the guidance of the Housing Code of the Russian Federation. The list of documents that will be needed in the local administration department is as follows: house plan (by floor), redevelopment project, title documents and the application itself. The procedure can be divided into steps:

• decision of the interdepartmental commission;
• determination of the cost of transferring premises to non-residential fund;
• registration of property rights (issued by the Registration Chamber).

Sublease business

On the one hand, this option deserves attention. And at the same time, a sublease transaction is a risk of giving property into the hands of a person who is not bound by any obligations with the landlord. How to organize a hotel business and not get into trouble? It is possible to bypass the pitfalls. Firstly, you need to properly conclude the contract. Here it is worth worrying about an additional agreement, the purpose of which is to mark (fix) the sublease agreement and stipulate additional important conditions. Of course, it is difficult to foresee all the nuances.

With a special desire, both the subtenant and the landlord can find a loophole that can harm the company. Therefore, in the contract, in addition to the full name of the subtenant, indicate the specific conditions of the relationship (the building is rented in full or only part of it; sublease or lease), purpose (hotel, inn) and clear terms. The presence of the last item allows you to cancel, if necessary, all actions performed outside the allotted time.

Be sure to specify the financial issue regarding the improvement (for example, repairs, landscaping of adjacent areas, etc.) of the leased property. Decide who will pay for the work - the actual subtenant or landlord.

Hotel taxation

According to Art. 381 of the Tax Code of the Russian Federation, tax rates in this case cannot exceed 2.3% (per calendar year). The calculation procedure does not depend on the will of the payers. Delaying state registration of rights will be considered conscious tax evasion. Accrual is made from the date of commencement of operation of the facility.

• How to open a hotel from scratch
  • How to open a mini-hotel
• Hotel business plan
• Hotel financial plan
• Organization of the hotel
• • • • Similar business ideas:

Many aspiring entrepreneurs dream of becoming the owner of their own hotel business. Some are attracted by the possibility of long-term investments for several generations to come, others are simply attracted by this business and a way of earning. Let's try to understand all the features and pitfalls of the hotel business and understand how to open a hotel.

How to open a hotel from scratch

A step-by-step plan on how to open a hotel from scratch is approximately the following:

Test Demandand determine how much the hotel will be in demand in your city. Answer the question, for whom will you work - for tourists, business travelers or someone else? Calculate how many rooms your hotel will have, how much each room costs, and how much income you can earn.

Write a detailed business plan, which should reflect allplanned opening costs and sources of raising money to start. Ifnecessary, based on this report look for additional sources financing.

Register a business.If this is a mini hotel, then you can get by with an individualentrepreneurship, but in most cases it is advisable to immediatelyregister a company - a legal entity.

Find a room, which is suitable for the characteristics and location. As a rule, we are talking about a long-term lease, since the acquisition of property requires a large investment.

Get the necessary permissions, first of all, in the sanitary station andMinistry of Emergency Situations. Staff must obtain medical books.

Make repairs and finishing work, buy equipment and furniture.

Get a staffwhich will serve the enterprise - it depends on the sizehotels. There must be an administrator (at first, his functionsoften performed by the owner himself), an accountant, 1-2 auxiliary workers, as well asmaids. Usually there is a cafe / restaurant on the territory, and in the stateWe need a cook/barista and waiters.

Add a new hotel to all booking sites— booking.com, trivago, also on Google Maps

Think over a system of discounts, pleasant bonuses and giftsfor your guests. Be sure to collect and post positive reviews. In the early years of a hotel's existence, it is very important to build a good reputation and get a high rating on booking sites.

How to open a mini-hotel

Much easier and cheaper open a mini-hotel, since the costs for it are significantly lower, although the list of permits will be about the same. But the cost of rent and staff is much lower due to the small area of ​​\u200b\u200bthe premises and the small number of rooms and guests. A mini-hotel is a hotel with 3 to 20 rooms. The plan for opening a mini-hotel from scratch is the same as for a regular hotel. This is a good entry into the hotel business with a small start-up capital.

Despite the fact that 60% of the market is controlled by large network corporations, the remaining 40% is accounted for by small hotels. In Europe, the practice of family mini-hotels has become widespread and has long been successful. If a lot of young people come to your city, it is reasonable to think about opening a hostel.

When creating a hotel business in a small format, it is important to think over your own unique style and choose the interior in accordance with it. In such mini hotels it is easy to create an atmosphere of home hospitality and comfort, which is appreciated by regular visitors.

Is it possible to open a hotel in a residential building

To get around the paperwork, some entrepreneurs set up a hotel right in a residential apartment, but in this case they will have to work “in the shadows”. The ideal solution is to buy out the former communal apartment, make repairs and then turn each individual room into hotel rooms.

Sometimes hostels are opened in private houses. The legislation does not explicitly prohibit this, since there is no legal definition of a hostel in the laws. Now in Moscow, St. Petersburg and other major cities, there is a war between lawmakers who want to ban hostels in residential buildings or significantly limit them by introducing mandatory requirements (separate entrance, consent of all residents of the house, etc.). But if the issue with hostels has not yet been finally resolved, the answer to the question of whether it is possible to open a hotel in a residential building is unambiguous - according to the law, this cannot be done.

The above procedure is suitable for small towns in the regions. The hotel fund in them, as a rule, is absent or has fallen into decay. At the same time, it may be necessary for business travelers to spend 1-2 nights, and just such a need is successfully closed by mini-hotels.

Please note that each of the guests should have at least 5-7 sq.m., and the equipment in the rooms can be the simplest - beds, tables, bedside tables, wardrobe.

Hotel business plan

The hotel business plan includes:

• Accounting for all expenses - both one-time and permanent (rent, repairs, purchase of furniture, salary fund for the first time, business registration). We will talk more about hotel expenses below.
• Calculation of potential income based on:

1. room rate;
2. the total number of rooms;
3. the expected occupancy rate of the hotel;
4. additional income (for example, from a cafe).

Based on these parameters, the average payback period of the hotel is calculated.

What you need to open a hotel: business features

Buying and redevelopment of premises is the same important stage as the choice of location. For this purpose, the first and second floors of hostels are well suited, since they are already equipped with ventilation systems, showers, kitchens, and laundries. What you need to open a hotel is to decide in advance on the area of ​​​​its location. It should not be located in a residential area, but a business center, a historical quarter or a city park area can become optimal.

Once you've chosen a space, made repairs, purchased equipment, and found staff, it's time to start your marketing campaign. Order advertising on local radio and TV, place a board or poster near railway stations, airports. Collaboration and mutual exchange of flyers at a discount with travel agencies works well.

To quickly promote and recoup your own business, you will need to create a website. In addition, now many people book accommodation ahead of time via the Internet. The site should be filled with high-quality content and photos of rooms, provide information in several languages. Contextual advertising, room booking services, flyers and branded business cards will help in promoting the hotel.

Watch a video about the secrets and intricacies of the hotel business from an experienced hosteler:

Hotel financial plan

The main component of the costs is associated with the acquisition and refurbishment of the premises. For a small hotel (according to the classification, up to 50 beds), you should expect at least 500 thousand dollars if you plan to open a hotel in Moscow. In small towns, this amount can start from 50-100 thousand dollars.

The next item of expenditure is related to the repair and purchase of furniture, machinery and equipment. Such expenses can reach $250,000 or more. The remaining costs are not significant - registration, remuneration of staff for the first months of work will not require more than 10 thousand dollars. Thus, even for a mini hotel, it is necessary to have an initial investment of at least $300,000; for Moscow, Sochi or St. Petersburg, they will start from $800,000.

Now about how much you can earn in a hotel. For example, if you open a private hotel with 3-15 rooms, they can bring up to 500,000 rubles per month with 100% occupancy. We proceed from the fact that economy rooms and standards cost from about 800 rubles, junior suites from 1500, suites from 2000 rubles. Additional sources (cafes, rentals, entertainment) can bring good income. Thus, you can reach a monthly income of 800,000 rubles or more. The return on investment will be from 5 to 8 years.

Registration and registration of the hotel

If it is planned to open even a small hotel, it is better to immediately register it as a limited liability company. This is necessary in order to successfully issue all permits. When choosing a form of taxation in the fiscal authorities, choose the so-called "simplification", which allows you to reduce the tax burden. If business volumes exceed 150 million rubles per year, you will have to switch to general taxation.

For this type of business, you should choose the following OKVED activity code: 55.1. "Activities of hotels and other places for temporary residence" from section I.

This type of activity is not subject to compulsory licensing. If redevelopment is made, then you need to obtain permission from local governments. There is also a permit for advertising. Separately, they obtain a license for the sale of alcoholic beverages (if necessary). Contracts are concluded with third-party organizations (garbage removal, pest control, deratization, utilities).

Organization of the hotel

Let's start with the purchase of furniture and technical components.

Even in the case of a small hotel, there is a necessary set of equipment and furniture, which is designed to provide comfort to guests. To prepare a turnkey hotel, you will need to purchase the following equipment:

• room furnishings (furniture);
• elements of bathrooms and bathrooms;
• furniture for reception areas, cafes, canteens;
• equipment for cleaning, ironing, washing;
• multimedia equipment;
• towels, slippers, bathrobes, dishes, etc.

Typical furnishings of a standard room should include:

• bed 1 or 2;
• chairs, tables, armchairs;
• bedside tables and wardrobes;
• mirrors;
• refrigerator;
• TV set;
• air conditioner.

In a standard bathroom, it is necessary to provide a shower cabin, a hair dryer and mirrors with wall mounts, body care products, and bathroom accessories. If funds are available, it makes sense to place dryers, soap dispensers, towel holders, bathroom screens, etc.

In addition to the above, you will need upholstered furniture for the recreation area and a reception with TVs, bar counters, information desks, mini safes, boxes for placing keys, information plates and pillars. Purchasing specialized cleaning equipment will reduce the cost of staff payroll. To do this, you will need professional vacuum cleaners, steam generators, consumables for cleaning windows and wet cleaning.

Separately, it is worth touching on the issue of hiring staff, since they will be directly involved in servicing guests and form an opinion about the enterprise. To open a hotel, you need to find a competent administrator with experience, good looks and manners, as well as knowledge of at least one foreign language. Such a person must be credible and personable, and he must be competent.

The quality of the work of the maids will also determine whether visitors want to come back here again. Dust or uncollected garbage will seriously damage the reputation of the institution. Mostly women aged 30 to 60 are hired for this work. It is also necessary to hire 1-2 people from the reservation department, an incoming electrician and plumber (possible under a contract).

The company is managed by a manager who is subject to the highest requirements. As a rule, this is a highly responsible, organized and educated man or woman. Usually, a person aged 25-40 is selected for this vacancy, who is able to generate bold ideas to attract clients and improve the quality of service. If the room stock of the enterprise is less than 10 apartments, it makes sense to attract a specialist from the management company without hiring him.

Hotel franchise - how to start a successful business with a name

Given the fact that the hotel business is a long-term payback, many entrepreneurs choose to run it under a franchise. The greatest importance is given to the location of the object - if it is chosen unsuccessfully, then the business will be doomed to bankruptcy. It is necessary to approach the choice of a franchisee responsibly, because the reputation of the parent company is at stake.

Often a franchise is bought by already existing hotels that plan to develop and become larger. Most often this is a class of 3 * and above. The amount of the entry fee will be related to the location of the object, its popularity and occupancy, as well as brand promotion.

Under the franchise agreement, everything is regulated - from the appearance of the building to the interior decoration of the rooms. The franchisor's recommendations may even apply to suppliers of equipment, consumables, food and beverages. This is due to the fact that the same visitor should expect approximately equal quality of services in hotels around the globe.

In Russia, franchised enterprises pay royalties (remuneration) to the main company, reaching 5-6% of the proceeds. In the world today there are more than 2.5 thousand different hotel franchises, but in our country only about 20% of hotels operate according to this scheme. The most famous and popular franchisors are Days Inn, Hampton Hotels, Radisson, etc. At the same time, according to experts, the franchise business is more relevant in large cities, and in small settlements it is better to create your own hotel with an individual name and style.

How to create a successful hotel project

The main purpose of such a business is a comfortable stay and living conditions for visitors that meet their needs. It is important to prepare a competent technical project, as well as to think over the interior of the object to the smallest detail. It is advisable to involve professional planners and designers who will be able to create a hotel or mini hotel project from scratch. The cost of design development services starts from $ 1,000 per 1 sq.m. premises.

Before signing a contract with such an organization, you need to study the photos of their projects in the portfolio - an experienced contractor always has a gallery of exhibition works and samples on the website. Further, the individual wishes of the customer himself are coordinated and the terms of the order fulfillment are negotiated. The design of the project is based on its aesthetic component and general attractiveness, as well as compliance with the marketing plan of the object.

Hotel business formats

Consider different formats, each of which has its own characteristics and the amount of starting investments.

1. Hotel in a spa town. It is highly desirable if it has a beautiful view of the sea, a pond or a park area. Rooms with this exit are in high demand among vacationers. To purchase a small private hotel, you can rent or buy the appropriate premises and legalize it in the BTI. The purchase price starts from 50-100 thousand dollars. It is necessary to have the costs of redevelopment and repair, arrangement of communications and territory.

For a small startup resort area you can set up a sole proprietorship. On the other hand, a legal entity will allow you to participate in targeted state programs, it will be easier to find an investor or get a bank loan. This format of the hotel provides 5-10 rooms, 1-2 bathrooms and the same number of showers. In the resort area, it makes sense to purchase a functioning mini-hotel with infrastructure and an existing client base.

1. Family hotel. In a business of this format, individuality and hospitality are the key success factors. Not only business people come to such hotels, but politicians, businessmen, and creative bohemia can also stay. Loading of objects is at the level of 70%. As for the cost of a room, it is about 6,000 rubles for a standard room and 15,000 for a suite for each night of stay. The amount may vary depending on the city.

Such hotels earn relatively little - 500-600 thousand rubles a month, and resemble the format of a house rather than a hotel. But there is an opportunity to get a good additional source of income from expensive food, drinks, private celebrations and corporate parties.

1. Hotel with swimming pool and spa.. A good option would be a symbiosis of the hotel business with a spa center and a swimming pool. It allows you to attract not only traditional visitors, but also fans of a healthy lifestyle and wellness treatments. Such a center should include the following areas:

• dressing room;
• health-improving thermal zone;
• beauty saloon;
• gym;
• showers and toilets;
• massage room;
• sauna and bath;
• rooms for individual spa treatments;
• mini-phyto-bar;
• swimming pool, etc.

Now, due to the law on mandatory classification, when some mini-hotels will inevitably close, creating or buying a business in the hotel industry is a good time. With proper attention to advertising and building a good reputation, the period of the 2018 FIFA World Cup will make a good return on investment.

Among the entire hotel business, the mini-hotel format is the most optimal for both entrepreneurs and city guests. Their average payback takes 6-8 years with proper business management.

Mini-hotel as a business: what is their special charm and what you need to consider when opening, we will consider in our article.

Mini-hotel is

As the name suggests, this is a small hotel. Technically, a mini-hotel is a means of accommodation with up to fifty rooms. The rooms of mini-hotels in most cases are designed for one or two people with the possibility of extra bed. Bathrooms can be located both in each room and in the corridor for several rooms. The greatest demand is for three-star mini-hotels designed for the middle class.

“In life” mini-hotels, as a rule, consist of five to ten rooms. To maximize the target audience, entrepreneurs offer both suites and economy class rooms. In many mini-hotels catering is organized, guests are offered breakfast, which is included in the price.

In general, a mini-hotel is an intermediate link between a hotel and a hostel. It offers high-quality service and quality rooms, while the “mini” format is a guarantee of silence and even some comfort.

A mini-hotel in the conditions of Moscow can become a profitable business, later growing into its own chain. Below we will look at how to open a mini-hotel: premises, paperwork, laws and prohibitions - the whole thorny path towards profit.

How to organize a mini-hotel: location and choice of premises

The popularity of the mini-hotel is influenced by its location: proximity to the city center, metro stations and busy roads. The location will also tell the target audience. Basically, the format of quiet, medium-priced mini-hotels is suitable for traveling couples, applicants with parents and business travelers. Accordingly, it makes sense to locate mini-hotels in the historical part of the city, close to major educational institutions, business centers and industries.

The first option, which we will immediately abandon, is the purchase of land and the construction of a separate building. Why not? Firstly, the search for the necessary empty space in Moscow is a protracted matter. Secondly, the registration of ownership of the land, the plan of the future building, the conduct of communications and their design is the path of greatest resistance.

The best option for a mini-hotel would be to rent or buy several apartments, a communal apartment or part of a former hostel, located on the ground floor of the building. An important condition is the mandatory transfer of real estate to non-residential stock and the provision of a future mini-hotel with a separate entrance. The hostel and communal apartment, due to the initial design, will require less redevelopment costs. All design changes must be agreed with BTI.

The search for premises is now complicated by a bill seriously considered to ban mini-hotels in residential buildings. Therefore, we advise you to carefully read it, so that if it comes into force, you do not have to transfer or close the business.

Classification and registration of a mini-hotel by law

The option of creating a “gray” business in the light of new laws on the classification of hotels and other accommodation facilities, please consider invalid. Therefore, you will have to go through the registration of a legal business. So, what documents are needed to open a mini-hotel?

The step-by-step registration of a mini-hotel looks like this:

• Registration of IP and tax registration. For this business, a simplified taxation system is suitable.
• A cash register is registered with the tax office.
• Documents for the property located in the non-residential fund or a lease agreement are provided.
• Then passing inspections of sanitary, fire, technical safety. The result of the checks is the permission of Rospotrebnadzor to place a mini-hotel in this room.
• Conclusion of contracts with organizations working on outsourcing (garbage removal, maintenance, collection, laundry services).
• If you plan to sell alcoholic beverages, which will be a good source of additional income, you must obtain an appropriate license.

Cherry on the tart - passing the mandatory classification and entering the mini-hotel in the register of the Ministry of Culture.

Issue price

The most demanded, as we have already said, are three-star mini-hotels. However, even in the case of a luxury mini-hotel, it is worth remembering the high competition in the market. Especially among similar establishments located in the center of Moscow. Therefore, when setting prices for services, you should familiarize yourself with the price list of competitors.

The optimal balance for a new business without a client base is reduced prices with a high level of service. If an entrepreneur decides to buy a mini-hotel in Moscow, then there is an opportunity, thanks to a recognizable name and an established client base, to increase the cost of living.

Also, when opening a mini-hotel, it is necessary to take into account such a factor as the seasonality of the business. High season lasts from May to October, low - from November to April. To attract tourists in the low season, it makes sense to develop a system of discounts and bonuses.

The organization of additional sources of income is an important part of business planning. The possible options are almost unlimited. Some of them: opening a bar at a mini-hotel, organizing excursions, cooperating with taxi and food delivery services.

Catering and staff recruitment

The format of the hotel involves meals included in the cost of living, mini-hotels are quite free with this item. Basically, guests are offered breakfast, as entrepreneurs themselves report, organizing lunches and dinners does not pay off. Often, breakfast is ordered at a nearby restaurant, or is made up of products that do not require complex preparation. The maintenance of a full-fledged kitchen and a cook is unjustified.

For the efficient operation of a mini-hotel, a few administrators and maids are enough. The mini-hotel assumes a high level of service, for which, first of all, the staff is responsible. This must be taken into account when hiring employees and organizing their work.

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